Thursday, March 02, 2006
If you're into web design, chances are you've heard the words "Web 2.0", "Ajax" or "Beta" so many times you could rip your eyeballs out and feed them to a Venture Capitalist if they would just please stop the madness. Start ups are partying like it's 1999 and throwing a bunch of shit to the wall to see what sticks. Fun and exciting, if, at times, relentless.

But quid of the names? The new trend is to use the oft-used .us extension. Like in del.icio.us or script.aculo.us. Cute. Yeah, that's going to have to stop though.

For starters, how do you expect people to remember your url? I remember the word, yes, but not where the first dot goes. Don't make me have to try them all. Second, we're running out of usable words. So, budding Web 2.0 invite-only beta all media revolutionary AJAX-powered start-up, hurry up before you're only left with:
Tech

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